The meaning of a brand is not limited to the popularity of a company. A mature and successful brand ultimately does not possess dominance and popularity, but rather forms a strong psychological connection with consumers. A brand that is recognized by everyone is established through long-term interaction between the enterprise, products, and consumers. It is nurtured in the minds of consumers by many factors such as the accumulation of time, practical actions of the enterprise, and continuous improvement of products and services. Corporate brand is a commitment and attitude of a company, and for consumers, it is a guarantee. Therefore, when consumers choose products, it is best to choose big brands to obtain better guarantees in terms of quality, service, and other aspects.